How do men like to dress up? Analysis of hot topics on the Internet in the past 10 days
Recently, men’s dressing style has become a hot topic on social platforms. This article combines hot data from the entire Internet in the past 10 days to analyze the most popular ways of dressing up among contemporary men from the three dimensions of fashion trends, item preferences, and scene needs.
1. Top 5 hotly searched keywords for men’s outfits in the past 10 days
| Ranking | keywords | Search volume (10,000) | Related hot spots |
|---|---|---|---|
| 1 | American retro style | 128.6 | "Hurry" Zhang Songwen's same style |
| 2 | Functional overalls | 97.3 | Wang Yibo airport street shooting |
| 3 | Cleanfit style | 85.4 | Minimalism is back |
| 4 | Matching dad shoes | 72.1 | Balenciaga replacement model |
| 5 | Collarless suit | 63.8 | The trend of leisure in the workplace |
2. The three most popular dressing scenes for men
1.Workplace commuting: Data in the past 10 days shows that the interaction volume of business-casual style content has increased by 40%, among which the "suit + white shoes" combination is the most popular among men aged 25-35.
2.dating social: Xiaohongshu’s “Date Outfits for Boys” topic has been read more than 200 million times, and light-colored sweaters and straight-leg jeans have become the most recommended item combinations.
3.Athleisure: Douyin #boys’ sports style video playback volume increased by 65% week-on-week, with quick-drying materials and contrasting color designs being the most popular.
3. Interpretation of consumption data of popular items
| Category | Hot selling brands TOP3 | price range | core selling point |
|---|---|---|---|
| work jacket | Carhartt, Beifang, Li Ning | 399-1599 yuan | Multiple pocket functionality |
| derby shoes | Clarks, ECCO, Red Dragonfly | 599-1899 yuan | Formal and casual wear |
| Cuban collar shirt | UNIQLO, ZARA, PEACEBIRD | 199-499 yuan | Universal for vacation and business |
4. Dressing suggestions given by experts
1.Color selection: Big data shows that items in navy, khaki, and gray have the highest repurchase rates. It is recommended that basic models give priority to these colors.
2.Material preference: The materials that male consumers are most concerned about in 2023 are: combed cotton (38%), functional fabrics (25%), and linen blends (18%).
3.Match minefield: The most complained about men’s dressing problems in the past 10 days include: tight pants (27%), excessive layering (23%), and logo stacking (19%).
5. Analysis of regional differences
| area | Preferred style | Representative single product | Consumption characteristics |
|---|---|---|---|
| Beijing, Shanghai, Guangzhou and Shenzhen | Urban elite style | custom suit | Pay attention to fabric texture |
| New first-tier cities | Light sporty style | hooded sweatshirt | Pursuing value for money |
| Second and third tier cities | National trend mix and match | Chinese style jacket | Prefer eye-catching designs |
Through analysis, it can be seen that contemporary men's clothing shows three major trends: "de-genderization", "scene segmentation" and "function priority". Data shows that 85% of male consumers are more willing to pay for practical items that can be worn multiple times, rather than blindly pursuing luxury brands. It is recommended that brands focus on the upgraded demand for "comfort" and "easy care" attributes among men aged 25-40.
(Note: The statistical period of the data in this article is November 1-10, 2023. The data sources include public data from Weibo, Douyin, Xiaohongshu, Taobao and other platforms)
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