What brand should I wear when I am thirty? The latest popular brands and outfit trends in 2024
Thirty years old is an important turning point in life, and the style of dressing gradually changes from youthful and flamboyant to mature and textured. This article will combine the hot topics and hot content on the Internet in the past 10 days to sort out the most popular brands and clothing trends in 2024, and provide structured data reference.
1. Ranking of popular brands in 2024
Based on social media discussions, e-commerce platform sales and recommendations from fashion bloggers, the following are the top ten brands that people in their thirties pay most attention to:
| Ranking | brand name | style positioning | Popular items | price range |
|---|---|---|---|---|
| 1 | COS | Minimalist and advanced | Silhouette suits, knitted dresses | 800-3000 yuan |
| 2 | Theory | Professional elite | Cropped trousers, silk shirt | 1200-5000 yuan |
| 3 | Massimo Dutti | Urban light luxury | Wool coat, loafers | 600-2500 yuan |
| 4 | Uniqlo U series | Basic and versatile | Wide-leg pants, silhouette T-shirt | 99-599 yuan |
| 5 | Lululemon | Athleisure | Align yoga pants, Scuba hoodie | 450-1200 yuan |
| 6 | Arket | Nordic simplicity | Eco-friendly cotton T-shirt, straight jeans | 200-1500 yuan |
| 7 | &Other Stories | French romance | Wrap skirt, knitted cardigan | 300-2000 yuan |
| 8 | Everlane | Classic and durable | Chelsea boots, worsted sweater | 500-1800 yuan |
| 9 | Reformation | sustainable fashion | Floral dress, linen suit | 800-3000 yuan |
| 10 | Totême | Low-key luxury | Double-breasted trench coat, silk shirt | 2000-8000 yuan |
2. Recommendations for three major dressing scenes
1. Workplace commuting
•Core needs:Balance of professionalism and comfort
•Popular combinations:Theory silk shirt + Massimo Dutti bootcut trousers + Arket loafers
•Trend Highlights:The "Soft Power" style is popular this season, with soft beige replacing traditional black, white and gray
2. Casual socializing
•Core needs:Casual yet sophisticated
•Popular combinations:COS knitted vest + Uniqlo U wide-leg jeans + Everlane granny shoes
•Trend Highlights:Xiaohongshu’s popular “old money style” outfits emphasize low-key, high-quality fabrics
3. Sports life
•Core needs:Functional and fashionable
•Popular combinations:Lululemon Scuba hoodie + Alo Yoga cycling pants + On running shoes
•Trend Highlights:Athflow style continues to be popular, and sportswear can also be worn in coffee shops
3. Insights into consumer behavior
| Consumption characteristics | Proportion | typical behavior |
|---|---|---|
| focus on sustainability | 68% | Give priority to environmentally friendly fabric brands |
| Pay attention to cost performance | 72% | Waiting for e-commerce promotions to focus on purchasing |
| Pay attention to brand story | 55% | Build emotional connections through brand documentaries |
| Mixed price purchasing | 89% | Invest in high-priced items for outerwear, and choose affordable inner wear |
4. Expert advice
1.Build a capsule wardrobe:Choose 5-8 brands with a unified style to mix and match to reduce the idle rate
2.Invest in classic items:Thirty-year-olds recommend allocating 60% of their budget to durable categories such as suits and coats.
3.Pay attention to technical fabrics:New materials with anti-wrinkle, quick-drying and other functions are becoming a new favorite in the workplace
4.Clever use of accessories to upgrade:A Totême silk scarf or Georg Jensen jewelry can enhance the overall texture
There is no need to stick to a specific brand when dressing in your thirties. The key is to show a mature and confident temperament through high-quality items. It is recommended to organize your wardrobe regularly and maintain the shopping principle of "less but better" so that every piece of clothing can perfectly interpret your personal style.
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