How to do telemarketing: A guide to popular topics and structured across the network
Telephone sales, as an efficient marketing method, have once again become a hot topic with the intensification of market competition in recent years. This article combines the hot content of the entire network for the past 10 days, from data, skills to practical cases, and provides you with a structured guide.
1. Recent hot topics related to telephone sales
| Ranking | topic | Popularity index | Main discussion points |
|---|---|---|---|
| 1 | Application of AI voice assistant in telemarketing | 92,000 | Human-computer collaboration mode, speech optimization |
| 2 | The impact of the new GDPR regulations on electricity sales | 78,000 | Compliance dialing skills, data protection |
| 3 | Generation Z customer communication strategy | 65,000 | Younger language design and social platform linkage |
| 4 | Remote Team Management Methods | 59,000 | KPI setting, online training system |
2. Decomposition of core steps of telephone sales
| stage | Key actions | Improvement of success rate | Average time consumption |
|---|---|---|---|
| Preparation period | Customer portrait analysis | Improve accuracy by 40% | 15-30 minutes |
| Opening remarks | Value Proposition Design | Connectivity rate increased by 25% | 8-12 seconds |
| Demand mining | SPIN questioning method | Conversion rate increased by 35% | 2-3 minutes |
| Objection handling | 3F law application | Rejection rate is reduced by 50% | 1-2 minutes |
| Transaction stage | Assuming transaction skills | Signing orders increased by 60% | 30-45 seconds |
3. Key data on telephone sales in 2023
| index | Industry average | TOP10% level | Improvement suggestions |
|---|---|---|---|
| Valid daily call volume | 35-50 passes | 80-100 passes | Using the smart dialing system |
| First contact conversion rate | 2.8% | 8.5% | Optimize the golden 15-second speech |
| Average transaction cycle | 7.2 days | 3.5 days | Establish a customer hierarchical follow-up mechanism |
| The main reason for the customer rejection | The timing is wrong (61%) | Demand mismatch (89%) | Strengthen preliminary demand research |
4. Practical skills: High conversion speech template
According to the latest research of LinkedIn, after analyzing 2,000 successful cases in combination with AI, the following structured speech framework is recommended:
| Section | Elements of speech | Example |
|---|---|---|
| Identity confirmation | Authoritative endorsement + concise intention | "Hello Mr. Wang, I am Li Xiang, XX Solutions Consultant, who specializes in assisting companies like you in solving customer retention problems" |
| Pain points stimulate | Data presentation + scene association | "We found that on average, 23% of the interested customers lost on average due to untimely follow-up follow-up. Do you have similar problems?" |
| Plan presentation | Value ladder + success stories | "Last week, I helped a customer achieve a 40% increase in conversion rate within 3 weeks, specifically through..." |
5. Key points for building management system
The latest industry report shows that the five essential system tools for efficient telemarketing teams:
| System Type | Core functions | Recommended Tools |
|---|---|---|
| CRM system | Customer Lifecycle Management | Salesforce/Zoho |
| Intelligent outgoing call | Automatic dial + recording analysis | RingCentral/Aircall |
| Spoken library | Real-time speech tips | Gong/Chorus |
6. Compliance and ethics precautions
According to the latest "Personal Information Protection Law", telephone sales must pay attention to:
| Risk points | Compliance requirements | Punishment for violations |
|---|---|---|
| Call time | 9:00-18:00 on weekdays | Up to 50,000 yuan fine |
| Source of data | A clear authorization record is required | Assuming civil liability |
Through the above structured data and practical methods, combined with recent industry hotspots to continuously optimize strategies, the effectiveness of telephone sales can be effectively improved. It is recommended to analyze call recordings every week, continue to iterate the speech design, and pay attention to the development trends of new technologies such as AI empowerment.
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