How to open a Taobao store: a complete guide from 0 to 1 (with 10 days of hot topics on the Internet)
The recent hotly discussed e-commerce topic on the Internet shows that opening a store on Taobao is still one of the first choices for entrepreneurs. This article will combine the latest hot topics to sort out the complete process of opening a store for you, and provide reference data on recent hot topics.
1. Hot topics in the e-commerce field recently (within 10 days)
| Ranking | hot topics | heat index | Related fields |
|---|---|---|---|
| 1 | Merchants review after 618 big promotion | 9.8 | Operation strategy |
| 2 | Taobao’s new rules for short video delivery | 9.5 | content marketing |
| 3 | Comparison of traffic between personal stores and corporate stores | 8.7 | Store type |
| 4 | Explosive growth in niche categories | 8.3 | Product selection strategy |
| 5 | New store traffic support policy | 7.9 | Platform rules |
2. Preparations before opening the store
1. Selection of store type
According to recent hot data, personal stores account for 65% of the total number of newly opened stores, but the conversion rate of corporate stores is 23% higher. It is recommended to choose based on your own qualifications and long-term plans:
-Personal store: You can register with your ID card, suitable for testing the waters at a low cost
- Corporate store: requires a business license and enjoys more official activity qualifications
2. Popular category analysis
Referring to 618 data, the following categories have grown significantly:
- Smart small home appliances (142% year-on-year growth)
- Hanfu peripherals (up 89%)
- Pet smart products (76% growth)
3. Detailed procedures for registering and opening a store
| steps | Operation content | Things to note | Time consuming |
|---|---|---|---|
| 1 | Register a Taobao account | It is recommended to use a commonly used mobile phone number | 3 minutes |
| 2 | Complete Alipay real-name authentication | Need to bind bank card | 10 minutes |
| 3 | Select store type | Individuals/enterprises cannot change later. | 2 minutes |
| 4 | Fill in store information | Be careful when choosing your store name (can be modified 3 times/year) | 5 minutes |
| 5 | Pay deposit | Different amounts for different categories (refundable) | Instant |
4. 5 things novice operators must do
1. Shop decoration
Mobile terminal priority: 85% of traffic comes from mobile terminals. It is recommended to use the official decoration tool "Wangpu"
2. Product launch
Title optimization skills: recent hot search words + precise attribute words (such as "summer new style", "same style as Internet celebrity")
3. Traffic acquisition
Newbies can focus on:
- Micro-detail traffic (short video display)
- Taobao customer promotion (delivery fee based on commission)
4. Customer Service
Response speed affects weight: It is recommended to set up automatic replies to maintain a response rate >90% within 3 minutes.
5. Data analysis
Focus on 3 pieces of data:
- Number of visitors (UV)
- Conversion rate
-Price per customer
5. Frequently Asked Questions
| question | solution |
|---|---|
| What should I do if my new store has no traffic? | Participate in the "New Business Support Program" and optimize titles and main images |
| How much deposit is required? | Most categories are 1,000 yuan, and some special categories are higher. |
| How does drop shipping work? | Find suppliers through 1688 and use the "Shipping Assistant" tool |
Summary:Although the threshold for opening a Taobao store is low, success requires continuous learning and optimization. It is recommended that novices pay attention to the official courses of Taobao University and adjust their operation strategies based on recent hot topics. Remember, 90% of successful stores have established a stable operating rhythm in the first 3 months.
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