What does a real estate agent do? Hot topics and practical guides on the Internet in the past 10 days
Recently, real estate market policy adjustments and industry dynamics have occurred frequently. How real estate intermediaries can seize opportunities and improve services has become the focus of heated discussions. This article combines hot topics across the Internet in the past 10 days and provides practitioners with structured data and practical suggestions from the three dimensions of market trends, customer needs, and technology applications.
1. Top 5 hot topics in the real estate industry in the past 10 days
| Ranking | Topic keywords | Discuss the popularity index | Related policies/events |
|---|---|---|---|
| 1 | Mortgage interest rates cut | 92,000 | First home mortgage interest rates dropped to 3.8% in many places |
| 2 | Second-hand house transfer with deposit | 75,000 | Promote real estate "transfer with mortgage" nationwide |
| 3 | School district room cooling | 61,000 | Expansion pilot of teacher rotation system |
| 4 | Live house selling | 58,000 | The leading intermediary's single live broadcast transaction exceeded 100 million |
| 5 | rental subsidy | 43,000 | Many places have raised rental subsidy standards for new residents |
2. Changes in customer needs and response strategies
According to the latest survey data, home buyers’ behavior patterns have shown three major changes:
| Requirement type | Proportion | Intermediary response plan |
|---|---|---|
| Online VR house viewing | 68% | Equipped with professional 3D shooting equipment and establish a cloud property database |
| Financial solution consultation | 52% | Cooperate with banks to provide customized loan solutions comparison |
| Legal risk avoidance | 47% | Establish a legal team to provide pre-signing review services |
3. Digital tool application ranking list
Successful intermediaries commonly use the following technology tools:
| Tool type | Popularity rate of leading enterprises | Core functions | Representative platform |
|---|---|---|---|
| Intelligent matching system | 92% | AI algorithm matches listings with customer needs | There are many tenants and shells are visible |
| Electronic signing platform | 85% | Complete contract signing and certificate deposit online | e-sign treasure, Dharma master |
| Public opinion monitoring system | 76% | Capture regional policy changes in real time | Eagle Eye Speed Reading Network, Qingbo Big Data |
4. Four major directions for upgrading intermediary services
1.Policy interpretation expert: Produce policy briefings every week, using visual charts to show the impact of changes in interest rates and taxes on the cost of buying a home.
2.Full-process financial services: Establish a bank cooperation network to provide "one-stop" solutions from mortgage loans to renovation installments.
3.Community operation: Through WeChat group operation, value-added information such as regional supporting construction progress, school enrollment policies, etc. are regularly released.
4.Customized services: The "house exchange plan calculator" is launched for improvement customers to accurately calculate the timing of buying and selling and the connection of funds.
5. List of essential skills for intermediaries in 2023
| Skill category | Specific content | learning channels |
|---|---|---|
| Digital Tool Application | VR production, live streaming, big data analysis | Platform official certification course |
| legal knowledge | Civil Code Property Rights Chapter, Transaction Risk Prevention | Judicial Bureau Legal Popularization Lecture |
| financial knowledge | LPR calculation, provident fund new policy | Bank account manager training |
| psychological communication | Price negotiation skills, anxiety relief | Psychological Counselor Course |
In the current market environment, intermediaries need to transform from "information transmitters" to "solution providers". It is recommended to invest at least 20 hours per month in policy learning and technical training to establish a differentiated service label. It is worth noting that the popularity of the topic "Building a Real Estate Agency Integrity System" has increased by 320% in the past week, suggesting that the industry will enter an era of strong supervision and it is urgent to standardize service processes.
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