What women's clothing does Peacebird have?

What women's clothing does Peacebird have? Revealing the brand matrix and popular items

In recent years, Peacebird Group has been deeply involved in the women's clothing market through a multi-brand strategy. It owns a number of women's clothing brands with distinctive styles, covering different age groups and consumption scenarios. This article will combine the hot topics on the Internet in the past 10 days (such as "national fashion design", "commuting wear", "star style", etc.) to sort out the women's clothing brands and representative products of PEACEBIRD for you.

1. Overview of PEACEBIRD’s core women’s clothing brands

2. Recently popular items are the same as those of celebrities

According to data from Xiaohongshu, Douyin and other platforms, the following PEACEBIRD women’s clothing has been the most discussed recently:

3. Brand characteristics and consumer evaluation

1.PEACEBIRD WOMEN: Known for its "national trend + international" design language, the 2024 spring and summer series combines Dunhuang elements with modern tailoring, and was rated as "the most suitable workplace attire for Asian figures" by fashion bloggers.

2.LEDIN Rakuding: With celebrity collaborations frequently appearing in the industry, the recent pre-sale of a joint series with "Fox Fairy Matchmaker" was sold out, with Generation Z consumers accounting for 78%.

3.MATERIAL GIRL: Focusing on the retro style of the 1990s, there are over 20,000 related notes on the topic of "Retro Outfits" in Xiaohongshu, and the washing process has been recognized by professional consumers.

4. Purchasing Guide and Matching Suggestions

•working women: We recommend PEACEBIRD WOMEN’s suit series, which is made of wool blended material and matched with the brand’s characteristic Chinese knot brooch to enhance your temperament.

•student group: Leding’s candy-colored sweatshirt + plaid skirt combination has recently been ranked in the top three on the campus wear list, and it supports single-piece mix-and-match discounts.

•Trendsetter: MATERIAL GIRL's limited-edition sweatshirt in collaboration with street artists. It is recommended to match it with cycling pants and thick-soled shoes.

Through differentiated brand layout, Peacebird has built a fashion empire covering women aged 18-35. According to the 2023 annual report, its women's clothing business revenue increased by 21% year-on-year, and e-commerce channels accounted for 45%. Consumers can choose sub-brand experiences with different positionings based on their personal style and budget.